PLAYGROUND PRESS
AIR JORDAN
ARCHITECTURAL DIGEST
PIONEER WORKS
TIME MAGAZINE
THE CUT
NEW YORK TIMES

"From the beginning, Playground has been a breath of fresh air amongst gentrified businesses that have rapidly emerged in the neighborhood. As a Brooklyn native, Zenat has championed her young staff and neighbors by listening and adapting.


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“Every time we do something, we change and raise the bar of what should be done in our communities,”


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"Zenat Begum on prioritizing community care, stocking free-food fridges, and life as an ongoing form of resistance."


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"Playground, which occupies the space where her father operated a hardware store for two decades, also became a hub for the Bedford-Stuyvesant neighborhood of Brooklyn, and a safe space for people in marginalized communities to meet–the kind of place where customers and friends might crowd into a writing workshop or an art fair or an open mic."


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"Community fridges across the city are fighting food insecurity, reducing waste, and uniting neighbors."


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You can be an entrepreneur and also an activist. Just ask Zenat Begum, the founder and owner of Playground Coffee Shop, which used to be a hardware store in Bedford-Stuyvesant, Brooklyn, that was run by her family.


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